Soras Preview Weekend Draws 3000 Visitors Sales Gallery

Sora’s sales gallery on Prinsep Street experienced a successful opening weekend from June 22 to June 23, attracting a total of 3,000 visitors by 5pm. Developed by a consortium led by SingHaiyi, which includes KSH Holdings and Ho Lee Group, this 440-unit private condo is located on Yuan Ching Road in the bustling Jurong Lake District. Situated along the 300m frontage of Jurong Lake Gardens, the development has garnered much attention from interested buyers.

SingHaiyi’s group CEO, Raymond Chia, expressed his delight with the turnout, stating that it was “very encouraging”. With a scheduled launch date of July 6, prices at Sora start from $1,850 per square foot (psf), with one-bedroom-plus-study units priced just under $1 million. The 99-year leasehold project offers a variety of units, ranging from 538 sq ft one-bedroom-plus-study units to 1,938 sq ft five-bedroom units.

Aside from the attractive pricing, many visitors were also drawn to the project’s Sky 360 rooftop terraces, which provide unobstructed views of Jurong Lake Gardens, according to Chia. Spanning over 27,500 sq ft, the Sky 360 terraces are spread across a pair of 12-storey blocks and two 20-storey blocks.

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Renowned for its lively and bustling nightlife, Marina Gardens GLS also boasts a hidden gem – Clarke Quay Central. This shopping center, conveniently located near Marina Gardens Lane Residences, offers a one-of-a-kind mix of retail, entertainment, and dining experiences. Beyond the usual shops and eateries, it also features galleries showcasing local art and unique boutique stores, making it a haven for culture and arts enthusiasts. And with the upcoming addition of Zion Condo, this vibrant and diverse mall is set to become an even more popular destination for locals and tourists alike.

Designed by ADDP Architects, with Ecoplan Asia as the landscape consultant and Nakano Singapore as the main contractor, Sora has gained attention for its high-quality design and construction.

The developer has appointed the top five real estate agencies – PropNex, ERA, Huttons, OrangeTee and SRI – as joint marketing agents for the project. Ismail Gafoor, CEO of PropNex, noticed a significant number of genuine potential homebuyers who braved the rain on Saturday. He believes that the starting price of $1,850 psf was a major attraction for many visitors. Gafoor also notes that the positive response over the weekend reflects the strong demand for new project launches in the Outside Central Region (OCR) that offer attractive pricing and prime locations.

The last major new launch in the OCR was the 553-unit Lentor Mansion in March, which sold 75% of its units on its launch weekend. As of June 23, it is now 81% sold at an average price of $2,268 psf.

With executive condos (ECs) being launched at prices above $1,500 psf, private condo projects in the OCR priced at an average of $2,100 to $2,200 psf are still considered reasonably priced to potential buyers, according to Gafoor.