Archive for category: Misc

Kiara Reserve, the third branded residence project in Phuket, Thailand, by Minor International and their Japanese partner Kajima Corporation, offers buyers a range of units from 2,700 sq ft to 8,920 sq ft, with prices between US$1 million and US$3 million. The fifth joint development in Layan Bay, Phuket, by the two companies overall, Kiara Reserve consists of 17 villas and 25 condominium units, with a mix of three- and four-bedroom apartment types.

With more than 530 hotels, resorts and serviced suites in 63 countries, Minor International has grown into an international property development, hospitality, and leisure conglomerate over the past 50 years. A large part of the Southeast Asian region is the conglomerate’s primary focus and most of their new projects delivered in key holiday destinations are serviced by their experienced hospitality team from Anantara Hotels, Resorts & Spas.

Zion Road Condo is a fantastic residence located near Havelock MRT Station, along the Thomson-East Coast Line. With its strategic location, residents living in the residence can benefit from the convenience of nearby amenities and the advantage of superb transport links. Havelock MRT Condo is close to food centres, as well as shopping malls. It is also close to Lycee Francais De Singapour International School. Furthermore, the development is conveniently located near to the Central Expressway, allowing for easy access around Singapore.

Their other two branded residence projects in Layan Bay, Phuket include Avadina Hills by Anantara, with 14 hillside beachfront villas; and Layan Residences by Anantara, comprising 15 hillside beachfront villas. Supporting facilities have already been completed such as Beach House, an all-day beachfront dining venue; Layan Active Zone, a family-friendly sports complex; and more, with the entire project due to be completed in 2025.

The profile of most buyers of Minor International’s branded residences are business owners looking for a holiday home, with about half from Thailand and the rest from Singapore, Indonesia, Malaysia, and European countries. Since pandemic, the number of Singapore-based buyers enquiring about properties in locations like Phuket and Desaru, Malaysia, have spiked, due to the constraints and rising property prices in Singapore.

In addition to wanting a product of good quality, excellent location, and outstanding service, this new generation of wealthy young buyers also focus on environmental sustainability and energy savings, favouring larger living spaces. This growth in demand for branded residences, paired with a growing understanding of their appeal and ability to generate rental income, has driven up sales of private residences.

Since the early 90s, Minor International has been pioneering the concept of branded residences, as well as providing the convenience and services of hotel operators. This growth and maturity of the concept in Southeast Asia has seen an increased demand for full-service residential products, with up to half of these freehold branded residences snapped up by overseas buyers.

The rental programme available to owners of Minor International’s branded residences, which has no rental guarantee, gives owners 60% of the rental proceeds while the hotel keeps the remaining 40%. The amount the owners make from this typically covers the regular expenses to maintain the unit, such as utilities and management expenses.

Minor International’s new emerging markets offer buyers a chance to own and invest in branded holiday homes, with the convenience and assurance of a good quality product, excellent location and outstanding service.